EE Home presents The Circus was devised to get families to consider EE Home products, by demonstrating in the midst of the summer holiday juggle, that EE has their back through products and services designed to help.
A one-hour original family circus show and 30-minute original TV show written and produced by Studio Secret Cinema collaborating with Havas Play. The story was set around the daily life of 'everyday' family The Coopers.
We brought world-class circus performers from Revel Puck’s Circus and Gandini Jugglers together in a never-been-seen before blend of branded narrative, live performance, circus spectacle and immersive show.
Playful storytelling was integrated with jaw-dropping circus acts and choreography to bring to life six EE Home product benefits, showing how an EE-connected home can make the family home run smarter.
With aerialists zooming overhead, jaw-dropping stunts and circus acts spinning, we brought the EE brand to life in a completely unique and entertaining way. Supported by Todaytix’ ticketing and digital marketing campaigns that reached over 300k family theatre fans, the campaign sold out 1500 tickets.