We turn brand experiences into something bigger

A brand experience agency from Secret Cinema.

The secret to making experiences unforgettable is collective awe - and we know how to create it.
Ask us how

Our White Paper

Decode the emergent fan experiences of tomorrow in our new white paper - The Power of Collective Awe.  A must read for marketers in fan culture.

We’ve interviewed 1,500 fans and 6 industry leaders to understand and define the future of live fan engagement. This report unveils how unforgettable experiences drive loyalty and transform brands and reveals the ways to create live fan events in 2025 that audiences won’t be able to stop talking about.
Download White Paper
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Experiential at Secret Cinema is the best I've ever seen...
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Coca Cola
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They're an absolute joy to work with, they work magic for your brand...
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Häagen-Dazs
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The creativity, passion and imagination of the team is unrivalled
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Jack Daniel's
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Creative magic that we have never witnessed before
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LG
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Work

All Projects
Audiences want to feel collective awe.
It powers authentic moments of connection, turning them into lifelong fans of a brand.
Find out more

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Services

Our unique mix of immersive design, performance and interactivity turn your event into something bigger, deepening connections like nothing else.
Press & Launch Events
From parties, dinners and product showcases, we tell your brand stories through event touchpoints big and small. This makes it easy for your invited Journalists, Broadcasters and Creators to do their job well.
Experiential Marketing
We know how to use live experiences to build deep connections between your brand and community. Designing moments of collective awe into experiential campaigns will drive more amplification, turning your brand into something bigger
Premieres & Screenings
We work efficiently to produce enhanced red carpet screenings that delight the entertainment industry. We can also transform your content from the screen into immersive world building events like no other agency.
Creator Events
As experts in audience interaction, we design content-first creator events that guarantee more authentic capture. By fully immersing creators in the experience of your brand we can guide their storytelling as well as entertain them.
Business Events
We turn trade show activations, sales events or festivals into memorable business experiences. By putting your business community at the heart of event design, as we would any audience, we create deeper, more valuable connections between people and your brand.
Sponsorship Activation
We’ve helped over 50 brands turn cultural partnerships into something bigger. Our team are experts in connecting fans more deeply with music, theatre and live entertainment through authentic cultural brand moments that stamp your brand in people’s memories.
Live Entertainment Marketing
As part of the TodayTix Group, our in-house marketing team turns live entertainment into sell-out events. We work with event producers to develop ticketing and marketing strategies that perform and attract new audiences.
Immersive Experiences and LBE
As the masters of immersive, we offer creative, commercial and brand partnership consultancy as a service for rights holders in Film, TV, Gaming, Music, Literature, Leisure and Tourism. Helping you to turn your IP into something bigger.
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Our People & Partners

Cat Botibol
Business Development Director
Cat is a strategic advisor to brands on how experiences and live entertainment can deliver against their commercial objectives. Previous clients include Prime Video, Absolut, Pernod Ricard, Sony Playstation, O2, AEG and Deloitte.
Marah Stafford
Creative Director
Marah is a Creative Director of large-scale immersive entertainment, working across America and the UK to bring some of the World's most beloved titles to life. For Secret Cinema, her work includes Grease, Dirty Dancing and Stranger Things in LA.
Ben Hosford
Executive Producer
Ben has produced the world’s most revered live entertainment, festivals, immersive theatre and exhibitions for Punchdrunk, 59 Productions as well as Secret Cinema. He leads production across our Studio and Secret Cinema productions.
Matt Costain
Senior Creative Director
From War Horse, to Cirque de Soleil, to Secret Cinema, Matt, a trained aerialist, actor and Creative Director, has performed, devised or directed in the world’s biggest live entertainment experiences. Matt leads our Studio Creative team.
Alex Ward
VP, Global Partnerships
Alex joined Secret Cinema in 2018 after 10 years at WME IMG (now Endeavour). He leads globally on Brand Partnerships delivering magic for a wealth of clients including LG, Activision Blizzard, Jack Daniel's, Coca-Cola, Virgin Atlantic and Häagen-Dazs
Karl Westworth
VP, Marketing
Karl has worked in live entertainment marketing for over 20 years. Launching global productions in London, New York and Australia including The National Theatre production of War Horse.
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Contact us

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