Summer 2021

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Transforming over 20,000 League of Legends fans into lifelong fans, through bringing the dark and dangerous Undercity of Arcane to life in the real world.

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A ticketed immersive experience. The audience pledged their allegiance to one of the four Chembaron factions fighting for control over the city, all playing a part in overthrowing the powerful warlord Silco through gamified interactions in the experience. 

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Before arriving, audiences were able to create their character with a name, backstory and costume, which was integral to their participation and inclusion in the world. As they free-roamed around the world, their choices and actions had a direct consequence on the unfolding narrative in the experience.

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The experience culminated in an emotionally charged, collective battle scene against Silco.

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