MAC Cosmetics X Secret Cinema presents Stranger Things

London
Adding another dimension to MAC Cosmetics
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Bespoke brand partnership with MAC Cosmetics at Secret Cinema presents Stranger Things.

Thousands of adventure seekers of 1980s America descended to Hawkins, Indiana as we bought to life the world of Stranger Things.

Guests were invited to the Hawkins High School Reunion, assigned a clique and immersed in the world of the TV show complete with side missions, live performances and more.

MAC Cosmetics launched 6 Limited Edition Starcourt Mall branded lipsticks inspired by the cliques and retailed online and at the show in their very own bespoke brand activation.

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Our Partnership on Secret Cinema's Stranger Things show far exceeded our expectations in terms of our KPIs and the experience itself. A beautiful extension of the MAC brand into Hawkins and beyond!

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Complete with 4 make-up stations, the MAC Cosmetics counter in Starcourt Mall raised awareness of the limited edition lipstick line but also provided different 80s makeovers for audience members.

Key influencers, talent and tastemakers were invited to the show, hosting 'Get Ready With Me' content driving significant brand noise with a disruptive content takeover across MAC's UK channels.

Over

4,000

Makeovers
More than

38m

Unique influencer reach
Average

£37.28

Order value
VIDEOS

Secret Cinema presents Stranger Things

Turning Stranger Things fans into MAC Cosmetics fans
MAC Stranger Things
About Studio Secret Cinema

Event Partners

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